As the business world continues to evolve, packaging has become an increasingly important aspect of product design and marketing. With consumers becoming more conscious of sustainability and companies competing to stand out on store shelves, the packaging industry is undergoing a significant transformation. Here are some of the top packaging and packaging trends for 2023.
Sustainability
One of the biggest trends in packaging for 2023 is sustainability. Consumers are becoming more environmentally conscious and are looking for packaging that is not only functional but also eco-friendly. Companies are turning to biodegradable and compostable materials and minimising the use of plastics and other non-renewable resources.
For sustainable packaging you can view our full Earthmate range here https://lpagencies.co.za/product-category/earthmate-biodegradable-range/
Customisation
Customisation is also a growing trend in packaging, as companies aim to personalise their products and packaging to stand out in a crowded market. From custom designs to tailored packaging sizes, this trend is about creating a unique and memorable customer experience.
For an example of our custom printing, take a look at our unique takeaway coffee cups https://lpagencies.co.za/product-category/coffee-cups-lids/
Minimalism
Minimalism is also becoming popular in packaging, as designers focus on creating packaging that is simple, clean, and easy to read. With a limited colour palette and straightforward design, minimalism helps companies communicate their message effectively and create a cohesive brand identity.
Our clamshell range gives a good insight into minimalism packaging https://lpagencies.co.za/product-category/clamshell-2/cardboard/
Bold Colours and Textures
Bold colours and textures are significantly impacting packaging, helping products stand out on store shelves. From textured paper and cardboard to brightly coloured plastics, these eye-catching designs are a great way to grab attention and leave a lasting impression.
Interactive Packaging: Interactive packaging is another trend to watch for in 2023, with companies incorporating interactive elements into their packaging designs to create a memorable and engaging customer experience. From augmented reality to interactive packaging designs, this trend is about making packaging more than just a container for a product.
Be noticed with these dashing coloured drinking glasses https://lpagencies.co.za/product-category/drinking-cups-lids/plastic-drinking-cups-lids/
These are just a few of the many packaging and packaging trends for 2023. By keeping up with the latest trends, companies can ensure that their packaging is appealing and effective and remain ahead of the competition. Whether you are a small business or a large corporation, staying up to date on the latest packaging trends is crucial for success in the ever-evolving business world.